Privacy policy

Last Updated: 11 October 2026

At A.F Elite Shoes, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, when it may be shared and the choices available to you when you visit our website or place an order.

1. Information We Collect

When you visit our website, interact with our services or make a purchase, we may collect the following types of information:

Personal and Contact Information

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

Order and Transaction Information

  • Products purchased, order details and transaction records

  • Payment status and related transaction information

  • Returns, refunds and customer service communications

Payment card details are generally processed by the relevant payment service provider. We do not intentionally store complete payment card details on our own systems.

Device and Website Information

When you browse our website, certain information may be collected automatically, including your IP address, browser type, device information, pages viewed, referral sources and interactions with our website. Cookies and similar technologies may be used for website functionality, analytics and other purposes explained in our cookie settings.

2. How We Use Your Information

We may use personal information for the following purposes:

  • To process, confirm and fulfil orders.

  • To arrange shipping and provide delivery updates.

  • To process eligible returns, exchanges and refunds.

  • To respond to customer questions and support requests.

  • To maintain our business records and prevent fraudulent transactions.

  • To operate, maintain and improve our website.

  • To comply with applicable legal, tax and accounting obligations.

  • To send marketing communications where permitted by law and, where required, with your consent.

You can opt out of marketing emails at any time by using the unsubscribe link or contacting us.

3. How We Share Information

We may share relevant information with trusted third parties when necessary to operate our business, including:

  • Shopify: Our ecommerce platform, which supports our online store and order management.

  • Payment providers: To process payments and manage transactions.

  • Shipping and delivery providers: To fulfil orders and deliver purchased products.

  • Technology and analytics providers: To maintain website functionality, measure performance and improve the customer experience.

  • Professional advisers and authorities: Where disclosure is necessary for legal compliance, fraud prevention or the protection of our rights.

We do not sell your personal information to third parties in exchange for money. Service providers may process information on our behalf in accordance with their applicable terms and privacy obligations.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to remember preferences, maintain shopping cart functionality, understand website usage and support relevant marketing activities.

You can manage cookies through your browser settings and, where available, our website's cookie preference tools. Disabling certain cookies may affect some website features.

Where required by law, we will seek consent before using non-essential cookies or similar technologies.

5. Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this policy, including processing orders, providing customer support, resolving disputes, maintaining business records and meeting legal obligations.

Retention periods vary depending on the type of information and the reason it is held. When information is no longer required, we will take appropriate steps to delete it or otherwise handle it in accordance with applicable law.

6. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. We cannot promise absolute security of information transmitted over the internet.

7. Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of certain personal information.

  • Restrict or object to certain types of processing.

  • Request a copy of your information in a portable format where applicable.

  • Withdraw consent where processing is based on consent.

  • Complain to the relevant data protection authority.

To exercise an applicable privacy right, please contact us using the details below. We may need to verify your identity before processing your request.

8. International Data Transfers

Some of our service providers may process or store information outside the United Kingdom. Where personal information is transferred internationally, we will take steps required by applicable data protection law to ensure appropriate safeguards are in place.

9. Children's Privacy

Our website is intended for people who are legally able to make purchases or who use the website with appropriate parental or guardian involvement. We do not knowingly collect children's personal information in a manner prohibited by applicable law.

If you believe a child has provided personal information inappropriately, please contact us so we can review the matter.

10. Third-Party Websites

Our website may contain links to third-party websites or services. Those websites have their own privacy policies and practices. We are not responsible for their independent privacy practices, so we encourage you to review their policies before providing personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy when our business practices, website features or legal obligations change. The latest version will be published on this page with its updated revision date.

12. Contact Us

If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact us:

Store Name: A.F Elite Shoes

Address: 30 Camberwell Church St, London SE5 8QZ, United Kingdom

Email: info@afeliteshoes.shop

Phone: +44 7916 086816

Customer Support Hours:

  • Monday–Friday: 10:30 AM – 6:30 PM

  • Saturday–Sunday: Closed

All times are based on UK local time.